The advance of social media has many of us scrambling to teach an old(er) dog new tricks. We're thinking that Tweeting and Liking in 140 characters or less -- in tweet-speak-- is the only new wave of customer service and marketing.
But whoa, big fella. The tried and true adage of marketing insists you talk directly to and in the language of the party to whom you are speaking -- as Ernestine was so fond of saying. If you know the character of Lily Tomlin's telephone company, Dan Rowan and Dick Martin, well, then you are indeed the party we address.
The average Boomer is now 54.
And there are now more Americans aged 51 than any other age.
If your business is trying to appeal to business owners and decision makers, you have to recognize that a giant number of these potential customers are in their 50s and 60s. Not just some of them, but most of them. They also have more money as personal consumers.
Maybe that's why marketers at the likes of Coca-Cola, Pepsi, Clorox, Procter & Gamble, and General Mills are researching and targeting Baby Boomers (now aged 47-65). Even Google is adopting ways to reach midlife consumers through search.
So what are the marketers at your company doing?
That is to say, be true to your brand and even truer to your customer. Just because you can mimic your 15-year old on Facebook, doesn't mean you should.
